The creativity of the promotional products industry hasn’t suffered as a result of the bad times – this is the conclusion that can be drawn after inspecting the 289 products submitted for entry to the Promotional Gift Award 2010. In total the judges awarded the coveted prize in four different categories to 39 products. No trace of a crisis: The jury was spoilt for choice – the entries included a wide variety of imaginative promotional products.

On December 10, 2009 the jury of the Promotional Gift Award 2010 met up in the “Altenberger Hof“ hotel , near Cologne and were faced with a mammoth job: They had to pick out the best of the best among 289 products from 184 companies. The entire palette of articles that characterise the promotional products industry were submitted: From smart give-aways through to high-class premiums, from everyday items of strong design through to complex custom-made products. The award-winning candidates included classics such as writing instruments, calendars, USB products, textiles, bags, porcelains, sweets or care products as well as trend items for instance on the theme of the 2010 World Cup Football. Noticeable: This year there was an extremely high number of interesting further developments of all known products – one of the industry’s strengths, being able to reinvent ideas in the product area in order to create new interest for their standard products. So there were a few wow effects especially in the writing instrument, cup or office item sectors.


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